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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. How Can Good PPC Managers Become Great PPC Managers?

    We were chatting about the characteristics that great PPC professionals exude, and she said something that sums it up perfectly: "They know how to figure stuff out. It's true that with the right training, most PPC professionals can become very good...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. Companies and SEO professionals will need to be...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  5. FTC Giving Native Advertising a Closer Look

    SEO professionals probably know native advertising best as advertorials, something that Matt Cutts, the head of Google's spam-fighting team, has discussed recently because it violates Google's webmaster guidelines, particularly when it isn't...

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Though there is a lot of crossover, Black Hat has become more the domain of security professionals, researchers, and academics, whereas DEF CON is an anything goes world that borders on renaissance festival meets hacker fest.

  7. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    It's no secret that links aren’t as a valuable as they were a few years ago and SEO professionals have been adjusting their linking tactics because of it. However, the removal of the first paragraph will likely leave some SEO professionals...