SEO News

Give One Get Engine Optimization Snake Oil

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  1. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Ignorance: The Trouble with People Who Claim SEO is Snake Oil SEW EXPERTS: AU NATURAL URL structure makes a difference in SEO, but it's just one of many things! I have done on page optimization with Meta Tag, Header -Footer optimization, H1tag...

  2. Standards? We Don't Need No Stinkin' Standards!

    Now, I'm not naÔï¿Â½Ã”¯ve to the snake oil salesmen within SEO, and I've written on how to tell these fast-talkers apart from truly ethical shops. Before you can even think of creating standards for an optimization industry, you need to have...

  3. SEO Mos Def Busted by WA State Atty General: $450,000 Penalty Looms

    While the SEO standards debate rages, the search marketing industry continues to be perceived as purveyors of snake oil and predators of small business owners. SEATTLE – A Washington-based company that sells search engine optimization (SEO...

  4. Search Marketing 2004: What's Right, What's Wrong

    Lest we forget, the author of that piece, Paul Boutin, also referred to "dubious experts" and advised readers to "avoid the snake oil. Practitioners of the so-called "black art" of search engine optimization (SEO) are accustomed to being routinely...

  5. The Search Engine Update, March 18, 2003, Number 145

    This definitive guide to search engine optimization and marketing offers solid fundamental advice for creating search engine friendly sites, at the same time debunking myths and snake oil "techniques" that can bedevil the unwary webmaster.