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Give One Get b2b Search

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. Your SEO Competition Isn't Who You Think It Is

    That doesn't mean we can create sophisticated videos for every one of our keywords to ensure Google surfaces video snippets for every relevant search, but it means we want to be plugged in enough to our competitive landscape to know when there is...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting.

  4. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Not much here has changed except the tactics of how you go about understanding...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers. This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of...

  6. PPC Management Operations: The Ultimate Guide

    But look for standouts – did any one account spend way more or less than usual? But in general, one of the first things you should do is check your accounts each day to see what happened yesterday. You want to make sure you're claiming top spots in...

  7. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Regardless of your specific data, one thing is unlikely to change: January will be big. More search traffic means all of your competitors want a piece of that pie, too. The holiday shopping season is the event of the year and about the only thing...