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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting.

  2. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Not much here has changed except the tactics of how you go about understanding...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers. This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of...

  4. PPC Management Operations: The Ultimate Guide

    But look for standouts – did any one account spend way more or less than usual? But in general, one of the first things you should do is check your accounts each day to see what happened yesterday. You want to make sure you're claiming top spots in...

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Regardless of your specific data, one thing is unlikely to change: January will be big. More search traffic means all of your competitors want a piece of that pie, too. The holiday shopping season is the event of the year and about the only thing...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Interaction with customers, on a one-to-one level, delivers tangible benefits. One fact has become clear: It's imperative that marketing and sales work in concert in order to gain the full advantage of how today's landscape impacts the relationship...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. This graph illustrates that trade shows are one of the most effective lead generation tactics utilized by B2B...

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  9. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...