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  1. What’s the Deal With Links From M.Biz? Should You Disavow?

    And here’s an example of one of Search Engine Watch’s listings on an m.biz site: This area of China is called Shuitou, Fujian, and is known as one of the largest producers of stone in the world, exporting granite, marble, and all kinds of stone...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  3. Your SEO Competition Isn't Who You Think It Is

    That doesn't mean we can create sophisticated videos for every one of our keywords to ensure Google surfaces video snippets for every relevant search, but it means we want to be plugged in enough to our competitive landscape to know when there is...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting.

  5. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Not much here has changed except the tactics of how you go about understanding...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers. This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of...