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  1. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Now, is a great time to review all of the sitelinks within your account to make sure the copy is correct and that all of the URLs are awesome. One example could be that you altered your ad scheduling to gain more impressions during your peak...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    It's awesome to be able to look at all of your products within Google product listing ads, figure out the right bid, see how that product is converting and adjust the bids accordingly. We saw awesome conversion rates in Q4 for toys, and I think the...

  3. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    While this option is awesome, there is also the danger of getting too carried away. One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Before we jump into the super awesome benefit formulas, the controversial debate of ROI versus CBA needs to be addressed. Advertising (ad impressions, clicks, traffic) GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g...

  5. LinkedIn Advertising Tips For Beginners

    Tactics for Awesome ROI on LinkedIn Ads Ad Destination: Are you going to send them to a page on your website or one of your company pages on the social media network? There's not a ton of room to work with due to these ad limits, but you can still...

  6. Awesome Ad Groups: Small is Good

    One of the biggest mistakes made by amateur advertisers is creating ad groups that are composed of long lists of relatively unrelated keywords, and writing ads that try to cover every concept in the keyword list.