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  1. Your Guide to Structured Snippets for SEO

    Google reads three formats of microdata for rich snippets, and it’s up to your personal preference which one you choose for your site. The best example currently is one you can try yourself — search for "nikon d7100” and scroll down to the dpreview...

  2. The Rise of the User Experience Marketer

    Sketching can also help you think of a variety of solutions to one opportunity, which will give you a chance to test the best option. One user provides value, and five users can get you 80 percent of the way – but hard data fills the gaps.

  3. Search Top Priority Among SMBs [Study]

    SEW: It is not surprising that SEO/SEM and email marketing take the number one and two priority spots. Overall, SMBs estimate that about one-quarter (25 percent) of all their sales in the next 12 months will come from discount programs, promotions...

  4. Learning to Carry Your SEO Baggage

    Links are one of the biggest sources of complicated baggage for a website. Creating a new domain, but 301 re-directing an older domain into it, is like legally changing your name; the records associated with the last one still exist.

  5. Target Adds Product Search to App in Time for Black Friday

    The Search for Xbox One After glancing through the Black Friday preview ad, I immediately spotted the Xbox One bundle with Assassin’s Creed. Next it was time to see if my closest store (which happens to be located right by Target Corporate) had the...

  6. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    This one may not make sense for every advertiser, but certain brands may greatly benefit from using the designation "official” in their ad copy, especially if you are trying to distinguish yourself from knockoffs and affiliates (although Google...

  7. Bloomberg and UBS clash over Sef aggregation

    The dirty linen was aired during a panel discussion at the Sefcon event in New York as participants debated the lack of buy-side participation in central limit order books (Clobs), one of two trading modes that all Sefs are required to offer.