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Gifts

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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    Consumers want gifts get there on time, and are potentially less price-sensitive. With spend of $601.8 million last year, it’s pretty phenomenal what a two-month period can ring up. You might say we take our responsibility to the economy (and the...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Clearme sends out swag packages thanking its loyal customers who travel the globe and surprises travelers with random acts of kindness gate gifts such as bottles water and a healthy snack. Search results beware and be aware, customer service is...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    While the ATM, or Automated Thanking Machine, addressed long-time customers by name and thanked them for their loyalty with very personal gifts, an additional 20,000 bank employees distributed $20 bills in green envelopes to customers at exactly 2...

  5. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    FLOWERS.com designs and delivers flower arrangements and gifts across the globe 24 hours a day, 365 days a year. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can...

  7. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    I Come Bearing SEO Gifts I’d like to suggest an approach that begins with bringing ‘gifts’—search insight that will help content creators do their jobs more effectively—either by giving them new content ideas or by mapping their efforts to...

  8. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    May buy again as another gift: Most of the time we don't buy gifts once for one person throughout the entire year. May buy again for themselves: Often people buy gifts for other folks that they might find interesting for themselves.

  9. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Go ahead and prioritize those holiday-related gifts now. If all off your products make great gifts, then you should determine which ones have the best margins and will sell well. Often November rolls around and businesses haven't even started...