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Gifting

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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook. Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook, and social media in general...

  2. Facebook Gifts App Gets 14 New Retail Partners

    Linden is also founder of Karma, the gifting startup that the social media giant purchased in May to drive its new e-commerce efforts, Last week, at an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said...

  3. Gifting Online & Offline: Shopping and Behavioral Search

    In recent weeks, we’ve looked at a number of trends related to holiday shopping, as well as other seasonal gifting occasions occurring at other points during the year. The plural keyword “gifts,” meanwhile, is more commonly tied to Gifting...