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Gift Giving

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  1. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    Apparently we ladies must make gift-giving a bit more simple, as searches confirm that it is a bit more difficult to choose a gift for a man than it is for a woman. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    El Dia de los Reyes Magos, or Three Kings Day, is a gift-giving celebration common in the Hispanic community, and Japanese tradition calls for the exchange of o-seibo gifts. But without creating a strategy for localizing brand messages to these...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    It’s a technological gift that keeps on giving to a global, information-hungry society. If you take out the antiquated references to push-button phones and video cassettes, you could easily imagine that the quote above came from the founders of...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    You can’t find the best gift without zeroing in on the best place to buy it. By proactively giving customers what they want, retailers can take a much more active role in the mobile user research process and ultimate purchase decision of their...

  5. Valentine’s Day 2012 Ideas for Marketers

    Valentine’s Day is the second most popular gift-giving holiday (behind Christmas), according to a recent survey by ORC International. With Valentine’s Day being the second biggest gift-giving holiday this year, you can't neglect this traffic or...