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  1. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...

  2. A Revealing Look at Top Valentine’s Day Searches – From Gifts to ‘Die Hard’

    It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Apparently we ladies must make gift-giving a bit more simple, as searches confirm that it is...

  3. Google Catalogs Design Tips: How to Best Showcase Your Products

    But most merchants use catalogs to market new items or items appropriate for the season (holiday gift guides, back to school, summer swimwear). If your company does a lot of its sales through catalogs, then getting your products in front of this...

  4. The Quick Guide to Developing Customer Personas

    Within your survey, ask if any of the participants would be interested in a follow-up interview, and make sure it is worth their while (a.k.a.more money, gift cards, etc. However, given the proper incentive (think gift cards, money, etc.you can...

  5. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! Dear Readers, The new features include an optimized user experience for tablet devices, a services and tools comparison shopping engine...

  6. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Macy’s, similar to Sears, is disbursing their budget amongst many keywords while Godiva is spending quite a bit to bid on "chocolate", logically (11.06 percent) and "gift baskets" (9.79 percent), which have CPC’s of $2.45 and $4.84, and are...