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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  2. Optimizing Images for Search Engines

    Thurow advises saving photos as JPG files, and other graphic image types as GIFs "Search engines are going to interpret a GIF as a standard graphic image with 256 colors," Thurow said, "and JPGs as photos (because photos have millions of colors...

  3. Creating Search Engine Friendly Web Sites

    She also cautioned against the use of clear gifs. A special report from the Search Engine Strategies 2001 Conference, November 14-15, Dallas, TX. Participants of the Successful Site Architecture session were in for an exceptional treat in Dallas...