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  1. Mobile Landing Page Optimization - 10 Best Practices for Success

    Update your site with mobile-friendly alternatives like HTML5, jQuery, and JPG or GIF image formats.turn to a competitor’s site after a bad mobile experience. Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more.

  2. Google +1 Button Coming to Web, Mobile Display Ads

    Animated GIF Google Display Network advertisers will soon see the Google +1 button added to their web and mobile display ads. User photos and recommendations will now appear on the ads themselves; we’ve seen them on search results since earlier...

  3. Inside AdWords and Contextual Advertising: The Tipping Point

    Google has been in the forefront of giving advertisers a growing number of non-text, non-banner ad media types: animated (Flash or GIF) banners and video ads for example. Tips, tricks, and advice to manage contextual ad campaigns will be my focus.