According to GfK MRI Fall 2012 data, members of Gen C are 45 percent more likely to be light TV viewers, choosing instead to consume many forms of content across many screens. The YouTube team shared the news in a post on the YouTube Blog.
More data.comScore and GfK MRI Partner Up for New Consumer Behavior Product comScore, respected online and technology-oriented behavior analysis group, and GfK MRI, respected offline and print-oriented behavior analysis group, are joining forces...
A survey of 180 chief marketing officers of $1 billion dollar corporations, conducted by GfK Roper Public Affairs and Media, found that while 70 percent were decreasing their marketing budgets, the area they were least likely to make cuts was e-mail.
