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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    They were pretty convinced that "nothing could be done" to change their course. Sales were dropping, and they were so convinced of "penalties" (though they've really done nothing overtly aggressive with their past SEO efforts) that they also...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  3. Key Factors to Effective Competitive Analysis as a Small Business

    You don't want to just start throwing money everywhere when you have all kinds of other things to worry about as a new business (many of them financial). Look at what your competition has done with regards to this, and make a well thought-out...

  4. How to Create Compelling Content Based on Learning Styles

    Give Carrey an audio script and you'll have more luck getting the European jobless rates down than him to learn his lines. Social learners share many attributes with verbal learners as clearly the two approaches have things in common.

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    In Kawasaki's famous book, "The Art of the Start" he mentions "Get Going" and "The hardest thing about getting started, is getting started" (p 10). These amazing figures mean that it's getting more and more difficult to stand out from the crowd.

  6. Driving Consumer Insights With Mobile Analytics

    You have to take all of these things into consideration, because if your app starts crashing or giving the user a bad experience you're dead in the water. But with Mobile Apps, you might have some very ID-specific things tied to users or individual...

  7. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    All these reasons relate to control, but getting into the top 3 position on Google product listing ads, we've seen, can give your products significantly more exposure. So, I wanted to go through the top three things that we tell to retailers when...

  8. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    This is done so can you deliver timely content to your consumer when that topic or idea is in the top of mind. If you're attempting to develop a successful strategic marketing plan, then it’s imperative to stand back, and re-evaluate two things.

  9. 14 Tips on How to Become a More Efficient SEO Professional

    However, all that reading can be a real killer when it comes to getting work done. If you can get things done faster here, then you can start to outpace your colleagues. If you’re at work, you know there are things that you could be doing right now...

  10. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    There are also women in more male dominated industries who are constantly pushing the boundaries and achieving things that others have not done before them which acts as good inspiration for all women – [Yahoo CEO] Marissa Mayer would be a great...

  11. Creative Link Prospecting: Following a News Story

    How they react to the story and the position they take gives you insights into their individual views, the things they take a stand on, the types of stories they’re likely to cover. If you were in the food industry analyzing who wrote and linked to...