SEO News

Getting Real

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  1. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And now that Panda is near-real-time, you can actually get hit again relatively quickly. That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Getting traffic to one's site -- and quality traffic at that...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Nothing good will come of getting into a heated and threaded discussion with a customer on social media.

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Remember, Google is getting a lot of its engagement data from users visiting these pages. There’s nothing like testing a website via real mobile devices. They fire up Chrome or Firefox on their desktop computer and start looking around.

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Getting Started After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that weren’t necessarily attributed to them; even worse, the real lead...

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: However, many advertisers seem to have a few roadblocks when setting up remarketing...

  8. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. User research takes many forms, but it always means getting out of the office and meeting with actual users. Unfortunately, opportunists quick to add UX to their...

  9. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    These are all real world examples of duplicate content. Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Why are they getting so few views, and does that...