SEO News

Getting Real

  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Getting traffic to one's site -- and quality traffic at that...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Nothing good will come of getting into a heated and threaded discussion with a customer on social media.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Remember, Google is getting a lot of its engagement data from users visiting these pages. There’s nothing like testing a website via real mobile devices. They fire up Chrome or Firefox on their desktop computer and start looking around.

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Getting Started After putting together a report of each siloed marketing tactic, the results were stunning - each division of digital marketing was claiming credit for leads that weren’t necessarily attributed to them; even worse, the real lead...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: However, many advertisers seem to have a few roadblocks when setting up remarketing...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. User research takes many forms, but it always means getting out of the office and meeting with actual users. Unfortunately, opportunists quick to add UX to their...

  7. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    These are all real world examples of duplicate content. Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Why are they getting so few views, and does that...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    An e-book on everything you need to know about getting a loan. In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life.