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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. Try to use as much of the space allowed to tell a real story about your brand, your product and...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    The real genius of the task analysis process is in optimizing the task. The real goal of task analysis is finding ways to remove or automate specific task steps, thereby helping the user achieve their desired outcome with fewer steps or less...

  3. Google Improves GDN Targeting With Bizo Audience Segments

    In this case, with their audience targeting layered on top of GDN buy, you can guarantee your ads are getting in front of the right audience. Performance data of the Bizo targeted campaigns is housed directly in AdWords, which can lead to real time...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...