SEO News

Getting Real

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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    Often, getting clients to recognize the value of SEO is about "humanizing data" or explaining how search can "make [clients’] lives better. However, stressing the value of search for product testing and development isn’t always enough, Saify said...

  2. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. But now, Google is getting good at figuring out when a link is one that was made with the sole intention of trying to manipulate Google.

  3. Nationwide: ABS markets need more than warm words

    People should understand high-quality securitisation is a valid form of fundraising, which supports the real economy, and not all ABS should be considered the cause of the crisis, he argues. So, it's more that there's duplication rather than...

  4. CVA hedge losses prompt focus on swaptions and guarantees

    These entities may be willing to warehouse the exposure and back it with collateral, he says, but they may also have higher target returns than real-money players. Even though those trades may genuinely provide protection, there have been certain...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they deserved. If you love marketing, enjoy people, like to work hard, and can...

  6. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. This is great news for real estate. Sure, the number one listing will still get more clicks, but the...

  7. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic...

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And now that Panda is near-real-time, you can actually get hit again relatively quickly. That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages.

  9. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. Getting traffic to one's site -- and quality traffic at that...

  10. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Nothing good will come of getting into a heated and threaded discussion with a customer on social media.