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Getting Real

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  1. Forget Big Content – Small Content Is Critical to Search Success

    Complete the process and you will be left with a much clearer understanding of the people that will be consuming your content and, with it, you amplify your chances of getting it shared. And while that is true to some degree, it is also a view that...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You'll miss out on all the broad spectrum Google good that getting followed by 1,000 real people will do. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to...

  3. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Think calling a phone number, getting directions, scheduling an appointment, finding hours of operation, or placing an order, and so on. This is a perfect real-world example of why brands should provide their customers with a consistent cross...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Disclaimer: This information is from a Google patent and may differ in some of its real world application. Either way, you are not there and your site is not getting traffic. PageRank is just a public facing value with little real meaning other...