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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: However, many advertisers seem to have a few roadblocks when setting up remarketing...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. User research takes many forms, but it always means getting out of the office and meeting with actual users. Unfortunately, opportunists quick to add UX to their...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    These are all real world examples of duplicate content. Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. Why are they getting so few views, and does that...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    An e-book on everything you need to know about getting a loan. In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life.

  5. Forget Big Content – Small Content Is Critical to Search Success

    Complete the process and you will be left with a much clearer understanding of the people that will be consuming your content and, with it, you amplify your chances of getting it shared. And while that is true to some degree, it is also a view that...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You'll miss out on all the broad spectrum Google good that getting followed by 1,000 real people will do. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to...