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Getting Attention

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I tried to focus on culture and a cool working environment, but I lost track of which clients were eating up everyone’s time and which ones were getting the service they deserved. Never email a proposal; if you are going to invest time doing the...

  2. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Sure, the number one listing will still get more clicks, but the percentage is getting more evenly...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. However, if you have the exact same content on your site, too, you run a risk of being labelled as a content...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    An e-book on everything you need to know about getting a loan. So it should not be difficult for financial institutes to grab people's attention with the right kind of content. Finance-related information is often dismissed as boring and dry and a...