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  1. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly also created an infographic, "Super Bowl: 10 Facts Every Brand Should Know", which revealed these stats: In 2012, it took 57 views to generate one share, in 2013, it took 31 views.of the top 10 most shared Super Bowl ads of all time are...

  2. Recovering from Penalties, Penguin, and Panda

    Stick to the facts and tell the story. It isn't necessarily a fast recovery from Panda, Enge said. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties. An in-depth session at SES San Francisco 2013, Recovering from...

  3. Holiday Season Search Trends of Top U.S. Retail Brands

    Both are bidding on their own keyword, and McDonald’s is bidding on misspellings such as "macdonalds" while Subway is focusing more on the nutritional aspect of their brand, purchasing keywords such as “subway nutrition facts”.

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    In what is quite possibly the most unintentionally ironic temper tantrum to come out of the SOPA debate to date, Dodd continues to obfuscate the facts and rails on “some technology interests” for resorting to “stunts” that punish users and turn...

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    It's acceptable to Include a small snippet of [non-controversial] fun facts (e.g.favorites, hobbies, etc.to present the author as a real human being and engage readers on a personal note. Social widgets provide a fast and easy means for users to...

  6. Is Yellow Journalism the New Color of Content?

    Over the past week or so, two of our industry luminaries have reverted to an old style of journalism where you sensationalize events through the way you present the facts. This isn't a simple case of taking a contrary viewpoint to elicit...

  7. SEM Brand Reputation Management

    Facts are no longer important. How fast can you pull your ads? Adding children's toys to a growing list of inferior products coming in from China, and fueled by the demand for cheap goods, the American consumer was once again taken by surprise.

  8. Search and the Law: Attorney Deborah Wilcox

    There are cases that have differences of opinion based on very similar facts. But in the same respect, there are very few clear, legal decisions on some of these boundaries, because the technology keeps changing so fast, and it takes years for...