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  1. Delving Into the Auction Insights Report

    This will make running the report simpler, especially if you come back to run the analysis again. To gain back position one we can apply a small increase in bid to win on desktop and tablet and a larger increase in mobile bid adjustment.

  2. Spooky Google Doodles for Halloween 2014

    Lucky for us, the official Google Doodles archive includes doodles from this year, as well as those from previous years, so we can take a look back at what the search giant has done in the past. Just as Halloween has seen some evolution over the...

  3. Can Groupon Break Into the Search Market?

    Groupon has been on an innovation streak lately, introducing time-based deals and an app that gives users cash back on their grocery store purchases in the last two months. In an effort to move beyond your inbox, discount aggregator Groupon...

  4. Scaling SEO Across Your Enterprise Business – The Human Element

    You might audit in categories like "technical, back-end SEO," "website architecture," and "on-page SEO factors. Scaling SEO at your company is not just about SEO. Success is also dependent on leadership, project management, and efficient process.

  5. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    One idea would be to create a list of people who visited during the holidays but didn’t convert, and show them remarketing ads starting January 1 to remind them to come back in the New Year. If your competitors tend to pull back, now is your time...

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    My journey started back in 1998 when one of my former college classmates and I decide to make websites for local businesses in New England. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we...

  7. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Scale down on sharing content that promotes other brands, and work on sharing content you’ve created that drives visitors back to your organization’s website. If your organization has a successful SEO strategy, you are most likely creating great...

  8. Dealing With Onsite Duplicate Content Issues

    Make sure each site to which your content is syndicated links back to your site. The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicity can be both onsite and offsite: Onsite...