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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Back in 2004, we knew that Amazon.com was already doing more than 200 marketing optimization tests at any given time. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg.

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    An example link (from a French site) for MainStreetHost (from September, 2013 – this isn't something they did "back in the day," this is current stuff): I have a confession to make. On occasion, I'll search [search engine optimization companies] on...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    After diving further into the back-end data of the client's CMS, we found the needle in the haystack. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Though Grehan was unable to confirm his next move he did say that he would be going back to his roots as a digital marketing practitioner. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital...