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  1. Mobile Advertising Measurement: Winning the Long Game

    Ultimately, marketers want users to keep coming back to the app day after day. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Delivering accurate information is also key in the search; if a user submits a photo of an unidentified object, the search will come back with information on that photo. Reverse image search gives results not based on a word search but on a search...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". With much of the U.S.going back to school in late August or early September, that puts retailers into prime...

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I think the most important thing for paid media practitioners is to use the powers of data for good and tie their data back to business impact vs.optimizing for the sake of optimizing. Last month I posted an article that looked at the relationship...