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  1. March Madness = Search and AdWords Madness?

    Interestingly so, CPC distribution was higher in Canada and Germany than it was in the United States and the trend shows a drastic upsurge in a fairly obvious month. Occurring every spring, March Madness is the one time during the year when the...

  2. Is Google's Unified Privacy Policy Illegal in Europe?

    On 19 March 2013, representatives of Google were invited at their request to meet with the taskforce led by the CNIL and composed of data protection authorities of France, Germany, Italy, the Netherlands, Spain, and the UK.

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    When I graduated college, my first step was a doozy: an internship in a foreign country, namely Germany,” she recalled. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch...

  4. 5 Reasons Why People Hate International Search Marketing

    Or you can say the dude you work for in the office in Germany is a “Sitzpinkler”, which isn’t translatable in English and means “a man who pees sitting down. If you’re aiming at $99 then have your buddies in Germany get it for €69 and you Russian...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  6. Google Buys Instagram Rival Nik as Google+ Passes 400 Million Users

    Based out of San Diego and Germany, Nik develops a number of photo editing and imaging tools and plug-ins. Google has announced it is to acquire imaging platform Nik Software and reports that Google+ now has more than 400 million members (100...

  7. Google Sued by Germany’s Former First Lady for Prostitution-Related Search Suggestions

    Autocomplete results are generated based on the information people are already searching for, said Google Germany head of PR Kay Overbeck. This time, Germany’s former First Lady, Bettina Wulff, is taking the search giant to court.

  8. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Buzzman used the same process of running focus groups, but expanded from France and the UK to Germany, Spain and Italy and asked audiences "if you could put any date in history, where would you go? In the next 10 years, we're going to see all the...

  9. Google Reveals More Government Search Censorship Requests

    Rather than removing them, Google restricted viewing in Germany. These requests aren’t always from the usual suspects either; Western democracies not typically associated with censorship are participating in the requested removal of political...