I was stunned by the comments of one speaker who suggested that marketers should jettison their local .de, .at or .ch domains and switch to targeting the Germanic world using a .com. Geo-targeting Not Recommended for Languages
You don't want to localize your website for German only to then discover that the Germanic markets are already saturated with similar businesses. The reason being, competition for keywords in foreign languages is nowhere near what it is in English...
English was originally a Germanic language, related to Dutch and German, and it shares much of its grammar and basic vocabulary with those languages. Consequently, English has a much larger vocabulary than either the Germanic languages or the...
