In Switzerland, for example, pockets of the country converse in Italian, French and Swiss-German. Therefore, should your website be just in the predominantly spoken German? Speaking The Local Lingo Generally speaking, HC cultures, such as Asian...
Swiss French, Swiss German and Swiss Italian). Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing your website for English-speaking foreign markets, such as (for U.S.companies) Canada or the UK.
As a leading blog site in Europe, Skyrock has long dominated the French, Belgian, and Swiss social media marketplace. Facebook has faced some serious challenges in breaking into the German market, including governmental legal proceedings aimed at...
A German speaking Swiss won't buy from a German website, for example. More to come at SES London, where I'll be speaking on the "Marketing to the European Union" panel next month. One problem is that, unlike in the U.S.where English is the main...
Additionally, if you want to target customers in the Swiss market with a single domain such as a .de, then both solutions are inappropriate. What on earth could possess a German-speaking organization based in Germany, Austria, or Switzerland...
