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  1. Going Global: Localize Your Message for Holiday Retail Traffic

    The German version of the online retail store launch is part of the company’s goal to better serve its non-English speaking customers. In addition to launching the German online store, Debenhams took other approaches to grow its multi-channel...

  2. Google Won't Erase Links to Max Mosley Hooker Orgy Stories, So He Sues

    Now, I’ve heard the audio and though it’s actually painful to recall it in my head, he was speaking with a German accent. Mosley testified at the Leveson inquiry last week that he has pursued legal action in 22 countries and ordered the removal of...

  3. SEO Your Website For Foreign Languages in Your Domestic Market

    Swiss French, Swiss German and Swiss Italian). Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing your website for English-speaking foreign markets, such as (for U.S.companies) Canada or the UK.

  4. Top Level Trends of SEM Worldwide in 2010 and 2011

    German Markets Now in the beginning of a new year, it is vital to not only look to the past but to the future for the possibilities of Internet marketing, especially for those looking outside of the biggest non-English speaking markets.

  5. Social Media Around the World: Current Trends and Future Growth

    Facebook has faced some serious challenges in breaking into the German market, including governmental legal proceedings aimed at Facebook's privacy policies and use of collected personal data. While there are several articles speaking of the demise...

  6. Time for Google to Extend Geographic Targeting in Webmaster Central?

    What on earth could possess a German-speaking organization based in Germany, Austria, or Switzerland already operating with local domains to move to the .com from domains with a clear cultural attachment to its home market?

  7. How Language Affects the Long Tail

    Not German Not German For the purposes of this column, we'll focus on the German version of the "cheap flights" keyword, which principally revolves around the term "Billigflug. Not German Not German But a recent spelling reform means spelling...

  8. International SEO Challenges and Tips

    To gain a German (.de) top-level-domain, for example, you must operate an office in Germany. In many instances, companies told me, "Well, we're only interested in English-speaking audiences, anyhow. They were looking for the "easy" way to optimize...