The German version of the online retail store launch is part of the company’s goal to better serve its non-English speaking customers. In addition to launching the German online store, Debenhams took other approaches to grow its multi-channel...
In Switzerland, for example, pockets of the country converse in Italian, French and Swiss-German. Therefore, should your website be just in the predominantly spoken German? Speaking The Local Lingo Generally speaking, HC cultures, such as Asian...
Now, I’ve heard the audio and though it’s actually painful to recall it in my head, he was speaking with a German accent. Mosley testified at the Leveson inquiry last week that he has pursued legal action in 22 countries and ordered the removal of...
Similarly, Swedish custom watch company Few Watches launched Swedish, English, Danish, and German sites and saw a 300 percent increase in online traffic since commencing trading on the foreign language Internet.
Swiss French, Swiss German and Swiss Italian). Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing your website for English-speaking foreign markets, such as (for U.S.companies) Canada or the UK.
Originally a german company, Textbroker basically have a network of writers who can write content to spec for as little as $10 an article. Personally speaking, I loved the fact that everything could be managed from within excel (which feels like a...
German Markets Now in the beginning of a new year, it is vital to not only look to the past but to the future for the possibilities of Internet marketing, especially for those looking outside of the biggest non-English speaking markets.
Facebook has faced some serious challenges in breaking into the German market, including governmental legal proceedings aimed at Facebook's privacy policies and use of collected personal data. While there are several articles speaking of the demise...
A German speaking Swiss won't buy from a German website, for example. More to come at SES London, where I'll be speaking on the "Marketing to the European Union" panel next month. One problem is that, unlike in the U.S.where English is the main...
While German men use credit cards for more than 40 percent of online purchases, women continue to use the traditional direct debit method. If you'd like more details, I'll be speaking at several conferences this year about targeting, and also...
What on earth could possess a German-speaking organization based in Germany, Austria, or Switzerland already operating with local domains to move to the .com from domains with a clear cultural attachment to its home market?
Please note that all sessions at SES Berlin will take place in German! The SES Program Team is currently accepting speaking proposals for SES Berlin. Further info: speaking guidelines are here. Please remember to fill the form out completely...
Advertisers depending on PPC to attract German air travelers will realize low return on their investment. English-speaking kitchen refit customers in the U.K.might be attracted to Whirlpool results in Google.
The post is in German, but the key findings are translated below. Generally speaking, the feeling is that Google's new SERPs give more visibility: users are more likely to dig deeper into their queries as the options are now readily available and...
Not German Not German For the purposes of this column, we'll focus on the German version of the "cheap flights" keyword, which principally revolves around the term "Billigflug. Not German Not German But a recent spelling reform means spelling...
Look at this table and see how this affects the keyword equivalents for "cheap flights" in German, taken from Google's keyword tool: However, a quirk of German is that the two dots can be replaced with an "e" after the vowel sound to change the...
To help us non-German speaking search engine marketers understand why we should attend, here is John Mulligan's interview with Thomas Bindl, one of Europe's leading authorities on search. At least, that's what it says on the website before...
German This past May, Google Friend Connect added a Translation Widget to help you connect with users speaking a language foreign to your own. It's already supported in English. The new languages are.drum roll please).
To gain a German (.de) top-level-domain, for example, you must operate an office in Germany. In many instances, companies told me, "Well, we're only interested in English-speaking audiences, anyhow. They were looking for the "easy" way to optimize...
I spoke with Thomas at SES New York 2008 about his German contribution to the “Search Around the World” panel. The German SEM World from Thomas Bindl at SES NY 2008 While the interviews were conducted in 2008, they'll all be speaking at SES London...
