SEO News


  1. Do the PPC Engines Reward the Right Behaviors?

    The same thing goes for geotargeting, dayparting, and other "features" of enhanced campaigns – by introducing bid modifiers, Google claims to have simplified account management. Originally written in 1975, the article was already a classic, even at...

  2. Google Starts Treating More Country-Code Top-Level Domains as Generic TLDs

    It can sometimes be annoying when you're searching for a company’s website, only to fall victim to geotargeting. This means that Google will consider these ccTLDs as generic for geotargeting, similarly to how .com domains are treated as generic.

  3. World IPv6 Launch: What it Means for Content Owners & SEO

    Regarding geotargeting over IPv6, the feature set is essentially the same so no major difference are expected but some differences in detected location may occur. The vast majority of IP addresses in use today conform to Internet Protocol version 4...

  4. The Art of Winning on AdWords - Lessons from Moneyball

    In a previous Search Engine Watch article, I described an advanced form of day parting that combines ad scheduling with geotargeting, so that each campaign addresses a different time zone. Use Editor for geotargeting and online AdWords for ad...