Set up a campaign for a local appliance repair shop, forgot to set local geotargeting. Geotargeting isn’t easy, especially in view of the recent launch of Enhanced Campaigns, which offers bid modifiers by location.
If you decide to avoid the expense of a new domain name, you can still use Google's geotargeting tool to specify a country or region. By concentrating a little extra effort in the following areas, you’ll help give your site the edge over the...
Not only is it important for overall marketing strategy, it can also drive PPC tactics such as engine placement, geotargeting, and ad messaging. So, you’ve taken the plunge and hired a new PPC manager.
Geotargeting. The world is shrinking and with it the need to support content for more users means supporting more languages. Supporting multiple languages on websites is nothing new, but with browser and search engine technology starting to rely on...
Appropriate geotargeting is mission critical for any local business competing on AdWords. Geotargeting Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships with quality score.
Because geotargeting for mobile means in some cases the device location is the source for the geolocation, it is now even possible to reach some mobile users while they are near your store and using an app.
Then geotargeting is for you. Google recently launched their improved geotargeting capabilities. The simplest and most frequent use of geotargeting is to serve ads to areas where your services are available.
We recently had a bit of a head-scratcher with a new e-commerce client and problems with geo-targeting the correct site to the correct region. Basically, the correct site wasn’t targeting the correct region and in most cases “.com” seemed to rank...
There are audience solutions out there, and location solutions from a geotargeting perspective," JiWire CEO David Staas told me in a pre-brief last week. Some define it as geotargeting via IP address.
In addition to geotargeting the keyword to take advantage of this insight, you can compost it in your mind and come up with theories to test. Most gardeners measure success by yield: bushels of tomatoes, armloads of sweet peppers, ovenfuls of...
Regarding geotargeting over IPv6, the feature set is essentially the same so no major difference are expected but some differences in detected location may occur. The vast majority of IP addresses in use today conform to Internet Protocol version 4...
That growth is to a great extent thanks to better geotargeting capabilities from social networks, notably Facebook and Twitter. Social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016...
In a previous Search Engine Watch article, I described an advanced form of day parting that combines ad scheduling with geotargeting, so that each campaign addresses a different time zone. Use Editor for geotargeting and online AdWords for ad...
While it's generally recognized that investing in a country code top-level domain such as .co.uk for the UK or .ru for Russia can be good for your local rankings (and will certainly do them no harm), Google has geotargeting tools that associate...
Cutts' video recognized some of the issues I addressed last year regarding geotargeting offers based on location. To Google, "cloaking refers to the practice of presenting different content or URLs to users and search engines.
VS: On the web, options for targeting ads are based on the interest graph, geotargeting and the social graph. This story originally appeared on ClickZ: Susan Kuchinskas wrote Yahoo: Deal for iPhone Not Strictly a Hallucination
Hunt believes Google’s geotargeting is broken and that because of Panda, it finds duplicate content before geotargeting gets in. Use Sitename/Country Folders, Geotargeting, Redirected Links to Remedy Duplicate Content Issues
For one, it can be a closer approximation of user intent than the targeting variables used for years, such as demographics, geotargeting, contextual targeting, and even search terms. This culminates the past two years of mobile advancements, recent...
Geotargeting: A Great Local Search Option by Jeremy Hull Here's a recap of this week's columns and news stories for the week of April 10 to 16, as reported by Search Engine Watch. Search Engine Optimization
Geotargeting is easy to set up. But in the process, don't forget about an awesome local opportunity that's been available in Google AdWords for many years now: geotargeting. Why You Should Consider Geotargeting
