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George Lucas

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  1. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    For the George Lucas films, lightsaber colors were merely intended to tell the bad and good guys apart. SEO is a powerful force that can be wielded to dictate the prominent content placement in search results, potentially driving countless visitors...

  2. AltaVista Introduces Prisma Results

    Here AltaVista has returned "George Lucas," "Leia," "Lucasarts," "Luke," "Movie," "Obi-wan," "Phantom Menace," "Return Of The Jedi," and "Star Wars Episode. AltaVista has launched Prisma, a new search refinement and assistance tool designed to help...