SEO News

Geographies

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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Photographic images have been driving more response consistently across tests from various geographies. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by...

  2. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Another addition, the stacked area view, enables you to see how the data of selected videos, channels, or geographies relate to their totals. In addition, a new multi-line graphs allow you to compare the performance of up to 25 videos, channels or...

  3. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    They’ll be looking at the value of new customers acquired across channels, platforms, and geographies. Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and...

  4. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...

  5. The Search Agency Launches Local Search Campaign Management Platform

    Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among multiple geographies. The Search Agency has launched an automated alternative that lets search resellers get better...

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Trying to suddenly launch a process to update all regional content across geographies as described above would probably fail in a variety of ways around the world. Ideally these four principles for global integration can help marketer focus on...

  7. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Crowdsourcing local content is a way to generate content from multiple geographies and vertical industries, like restaurants and travel, but it has limitations. Additionally, crowdsourced information doesn't usually produce a wealth of detail for...

  8. YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

    However, if your channel’s top geographies don’t include Ceti Alpha V, then consider adapting it to appeal to cultures “where no man has gone before. Recently, Ryan Nugent, an audience development strategist at YouTube, announced the launch of the...

  9. Search and Display: 5 Tips for Finding the Right Partner

    Find someone who can speak to your seasonality, competitor's strategy, creative differentiators for specific geographies, and supportive categories. The growth of search has played a critical role in how online marketers look at different channels...