SEO News

Geographic Targeting Capabilities

  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Rely on the data signals available to make informed...

  2. Will Local Make up 70% of Mobile Ad Spending?

    Unlike national advertisers, 100 percent of SMB ads target specific geographic areas and are thus defined as local. Brands and agencies are the largest source of mobile ad spending in the U.S.they will increasingly evolve campaign objectives and...

  3. Local Search: Where's the Love?

    Bottom line: because local search is so conducive to the immediacy and geographic relevance that is inherent in mobile search, a great deal of the application-level innovation driven by all of the above will focus on local search.

  4. Winning the Local Search Battle - Part 2

    If your agency or internal marketing personnel state: "yeah don't worry, we have local covered; we broad matched all your keywords, so we pick up anyone searching with geographic/local terms," it's time to get worried.

  5. Here Come the Social Network Ads, Part II: The Local Angle

    The only difference is that the business has the option to promote that page within the Facebook network by buying demographic, geographic and keyword based targeting. The company is hoping the location-based targeting and other viral marketing...