SEO News

Geographic Targeting

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. For simplicity sake, let's assume you only have one type of person you're targeting, but in most cases, you'll be marketing to a couple of different sets, so you'll...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    Monitor Your Geographic Bid Modifiers However, you may find that conversion rates run the same per devices in similar geographic areas. This means if you have mobile modifiers and geographic modifiers, they may not be in direct conflict for any...

  4. Localization for International Search Engine Optimization

    Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are tailored to a specific geographic place or region. Targeting Keywords Localization is important to international search engine...

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. An advertiser looking to promote a mobile app simply has to select targeting parameters and add an...

  6. How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

    There is also the geographic and day parting bid multipliers which have the potential to make a positive impact to performance. CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid...

  7. The Search Agency Launches Local Search Campaign Management Platform

    Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation. Most PPC has been targeted at corporations, while franchises are...

  8. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...

  9. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Geographic performance Trying using the dimensions tab and selecting “View Geographic”, which will enable you to organize your conversions by physical locations. Getting too aggressive in targeting can hurt every level of a campaign, including the...