SEO News

Geographic Region

  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? Are there different hierarchy structures that can be created other than geographic? Performing well in local search depends on many different tactics, so...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  3. Localization for International Search Engine Optimization

    Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are tailored to a specific geographic place or region. Localization is important to international search engine optimization (SEO...

  4. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Imagine there’s an executive directive to spread internationally; you could take this insight to your content people and say, “Right now, our site gets barely one in ten visitors is from the Asia/PAC region.

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Country, County/Region, or Town/City Target one company or geographic area per campaign. In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns companies are wasting large sums of money on Facebook ads...

  6. Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]

    When looking to build out a site for a specific geographic region it is advisable to seek out a domain name that references the area in a distinguishable manner to not only the search engine bots but to the searchers as well.

  7. Time for Google to Extend Geographic Targeting in Webmaster Central?

    Sites with country-coded top-level domains (such as .ie) are already associated with a geographic region. Basically, Google is saying that they really don't need to make any adjustments or use any geographic settings because the local domains...