SEO News

Geographic Place

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  1. Scaling SEO Across Your Enterprise Business – The Human Element

    Larger brands might have to figure out how to scale across business units and geographic locations. Sure, you’ll be the "chief" in all of this, but you’ll need to have people in place to be overseeing the minutia, whether that’s by business unit...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. For example, in the Consideration phase, if you find that your buyers are comparing a couple of different companies or types of products, create a comparison chart...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    Monitor Your Geographic Bid Modifiers However, you may find that conversion rates run the same per devices in similar geographic areas. This means if you have mobile modifiers and geographic modifiers, they may not be in direct conflict for any...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment series helps control for population when looking at geographic reports. The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile.

  5. Localization for International Search Engine Optimization

    Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are tailored to a specific geographic place or region. Localization is important to international search engine optimization (SEO...

  6. Local Keyword Research: 3 Ways to Use Google

    You can also look at specific geographic locations and their effect on what searchers see. When using Google for local keyword research, queries can differ based on Autocomplete, geographic location, regional usage, and even what part of Google you...

  7. International Expansion: Break Down Barriers With Google+ Hangouts

    Eliminate a Geographic Barrier You shouldn't have to sacrifice this simply because of geographic hurdles, and Google+ makes it possible. Helps with geographic barriers. You can be in one place despite the fact that your customers/clients or...

  8. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Rite Aid is using a similar strategy to advertise their flu shots, but is using a more geographic focus: While flu-related keywords for Rite Aid also contain their store name, they have placed a larger focus on geographic locations, bidding on...