SEO News

Geographic Local Match

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  1. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Geographic performance Trying using the dimensions tab and selecting “View Geographic”, which will enable you to organize your conversions by physical locations. Separate Broad Match Keywords Broad match keywords are a bit of a double-edged sword.

  3. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    You’ll need to shop carefully, as there are many variations to consider (e.g.geographic coverage, targeting capability, pricing). Nine out of 10 smartphone users are already using their devices to find local information and connect with local...

  4. 6 Tips for Aligning Your National, Local SEM Efforts

    If you choose to continue using broad match, then use negative keywords reflecting your geographic designations. When developing your list, remember that the local user may be searching with non-postal geographic designations (e.g.florists in the...

  5. Local Search for Little Biz

    Local search is any search made with the intention of finding something in a specific geographic location. Use good product, service, and brand keyword terms, including geographic terms in your description and attributes and, whenever possible, in...

  6. Winning the Local Search Battle - Part 2

    If your agency or internal marketing personnel state: "yeah don't worry, we have local covered; we broad matched all your keywords, so we pick up anyone searching with geographic/local terms," it's time to get worried.

  7. Talking point - New securitisation markets

    Securitisation activity in the Middle East, which was already active in 2007, is likely to continue to grow, with increasing geographic coverage and more asset types being securitised in both Shariah-compliant and non-Islamic finance.

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  8. New Search Patents: May 3, 2006 - Microsoft and IBM Dominate with Recent Search Filings

    Each location-specific image is associated with geographic coordinates of the location at which the image was taken. For example, when a user is using the mobile device as a car navigation system, a location-specific image of the user's destination...