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Geographic Information System

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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Target one company or geographic area per campaign. Set an objective; as Facebook says in their targeting help documentation, “Our system will optimize your ad or sponsored story’s delivery by showing it to the people who are most likely to take...

  2. World IPv6 Launch: What it Means for Content Owners & SEO

    On IPv4 connections, Baidu keeps logs user’s IP address and geographic information but they are not yet doing this for IPv6 connections. Bing’s IPv6 rollout will also be global and geographic targeting precision will increase as adoption by users...

  3. Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

    Very important questions such as “who is the best surgeon or medical specialist in my geographic area for my particular condition? HealthVault is already broadcasting the ease with which a Google Health user can migrate to their system.

  4. AdWords Launches Product Listings Ads and DFA Analytics, Updates Ad Planner

    Geographic delivery data as well as additional reports that show delivery data by bandwidth, browser, and operating system. Google will cull all that information for you and serve up the ads when the relevant keyword is searched.

  5. Web Analytics 101, Part 2

    Basic stats include number of visitors, referral, search term, entry and exit pages, hourly traffic, and basic geographic information. StatCounter: This tool has similar stats, but provides more detailed information, including visitor paths...

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  6. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Upon launch, adCenter distinguished itself from competitors by being the first to offer geographic, demographic and daypart targeting. This allows you to target based on (1) users in a specific geographic location, (2) users searching on specific...

  7. Yahoo To Add Quality Score To Panama Feb. 5th

    Advertisers will benefit from geographic or product specific ads appearing before the right traffic to name just two. Webinars on the new system are being made available to all advertisers who have upgraded and there is always the ability to call...

  8. New Search Patent Applications: October 6, 2006 - Google Takes Over the Patent Office

    How helpful would it be if it were easier to understand and manage the serving of ads based upon different audience segments and factors like different geographic areas, different times, different user devices, different audience demographics, etc.