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Geographic Data

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment series helps control for population when looking at geographic reports. Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Soldiers and family members can video-chat, companies can collaborate and experts can render much needed assistance, all without geographic constraints. It certainly helps them harvest the data upon which their advertising juggernaut feeds.

  3. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Rite Aid is using a similar strategy to advertise their flu shots, but is using a more geographic focus: While flu-related keywords for Rite Aid also contain their store name, they have placed a larger focus on geographic locations, bidding on...

  4. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    In AdWords, run a geographic report (Dimensions > Geographic): Use this data to decide if you should simply limit your geo-targeting to “people in” your targeted location(s) or if you should proceed to a testing plan to try and optimize your traffic.

  5. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    These users exposed to the advertising fit the key demographics and geographic areas the company operated. While you can learn over time what content resonates with your audience, doing this same exercise through Twitter’s paid media platform...