SEO News

Geographic Data

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Rely on the data signals available to make informed decisions — on mobile, this means geographic and location data. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. GWT doesn't give you daily ranking data. More data means more choices and more ways to interpret success. That's why today, marketers need trusted data more than ever.

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. Now that you have the raw data, you need to put it into a way that's useful. Creating killer content won't do you any good if it's not something your users actually...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Monitor Your Geographic Bid Modifiers However, you may find that conversion rates run the same per devices in similar geographic areas. This means if you have mobile modifiers and geographic modifiers, they may not be in direct conflict for any...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment series helps control for population when looking at geographic reports. Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is...

  6. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Looking at the geographic section of the demographic data shows a distribution of visits by location. In the example below, I copied the info into Excel and within three minutes produced a chart that showed a distribution of traffic by major...

  7. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. To demonstrate the importance of optimizing mobile app install ads based on offline data, let's...