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  1. Localization for International Search Engine Optimization

    Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are tailored to a specific geographic place or region. This can mean anything from using terminology that is familiar to users within...

  2. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Target one company or geographic area per campaign. On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising relationship, after a very public break up in the days before what can be kindly described as a lackluster...

  4. Google+ Bowling: Real Life Bowling Rethought for Real Life

    Check your Google TV screen after every throw and you’ll be kept up to date in real time what your current score is, as well as demographic, geographic, and social data on all those strangers who are viewing your game behind you.

  5. Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]

    When looking to build out a site for a specific geographic region it is advisable to seek out a domain name that references the area in a distinguishable manner to not only the search engine bots but to the searchers as well.