SEO News

Geographic

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there different hierarchy structures that can be created other than geographic? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret success. That's why today, marketers need trusted data...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Demographic: Age, gender, family, income, occupation, education, geographic region. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Monitor Your Geographic Bid Modifiers However, you may find that conversion rates run the same per devices in similar geographic areas. This means if you have mobile modifiers and geographic modifiers, they may not be in direct conflict for any...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment series helps control for population when looking at geographic reports. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know where to look to find the nuggets...

  6. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Geographic targeting this little setting change seriously impact your GDN campaigns. Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant changes and...

  7. Localization for International Search Engine Optimization

    Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are tailored to a specific geographic place or region. Localization is important to international search engine optimization (SEO...

  8. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Looking at the geographic section of the demographic data shows a distribution of visits by location. In the example below, I copied the info into Excel and within three minutes produced a chart that showed a distribution of traffic by major...