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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. By simply appending Facebook's tracking pixel...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Our best recommendation here (at least at this point in time) is to pay specific attention to image tagging with keywords and geo-spatial information. All the SEO basics matter here in terms of getting your branded content indexed by Google and...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Since the specifics (e.g.geo targeting) of Limited Run’s campaign were not revealed, we split the test up. The other group held the same targeting, same ads, but used the same geo-targeting Facebook’s Promoted Post targets by default, swapping the...