To get around this limitation, DSPs can turn to their own data to leverage an individual's last known geo-location. FBX, for example, doesn't have a built-in geo-targeting option. Facebook now offers two categories of ads: Marketplace ads (Like Ads...
Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools – Bing Webmaster BlogNew malware tool in Reports Geo-Targeting tool in Configure my Site section lets you tell Bing the audience of a specific country you're targeting for your...
The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help topics and corporate responsibility, among others.
Geo-location is important to every website at some level,” Murtagh said. It is amazing how many brands are not taking geo-location seriously,” said Joe Laratro who offers these mistakes to avoid for brands looking to gain search and social visibility:
How to avoid geo-targeting mistakes: Put some time into mapping out campaign structure before you even think about setting up the campaigns in the engines. Check the work of new hires before anything goes live to make sure the geo settings are...
Rather than having to create separate geo-targeted and mobile-specific campaigns, you can now do that all in one campaign. Google is expanding on this concept and including new bid adjustment options for location as well as device.
Domains, hosting, webmaster tool settings, geo-location tool setup, canonicals and HREFLANG tags. Webmaster tools, geo-location setup, canonicals and hreflang tags are imperative if you’re sticking with your .com and want to tell Google and the...
Some are geo-local, some by reviews and ratings, some by brand recognition, and many by price. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search engine results.
More realistically, Google might implement a paid model for geo-targeted searches such as finding listings for businesses which are nearby, when mobile location services are used. Geo-targeted Paid Rankings
Tavani says that Niantic is using Scoutmob to understand how effective geo-fencing is for pushing information. The app then automatically delivers information about a location when the phone comes within range.
Geo-rankings the game changer In its pursuit to include multiple ad formats (location targeting, dynamic search and display ads) into AdWords, AdWords for Video was launched. It has been a roller coaster of a year.
Google is increasingly favoring local results in the SERPs that are personalized to the user’s exact geo location. They’re the vitamins, nutrients, cardio, weightlifting and supplements that brands need to stay healthy, vital, and in shape.marks...
Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...
There's lots of nuance, but examples can include display ads within defined geofences, or search queries refined by GPS or geo-modifier. This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage...
Do you want to learn how geo-rankings affect SEO, particularly when organic rankings are used as a key performance indicator of your SEO campaign? They also highlight the value of very specific geo-ranking data, which is available from Linkdex.
Deep links are more likely to occur if you have a geo-location automated redirect. One of the most difficult choices SEO professionals face is whether to operate under one umbrella website or under multiple domains.
Crisis response alerts are now geo targeted to the browser so that desktop searchers in a nearby area will automatically get an alert within search results when they visit Google. During hurricane Isaac, Google worked with NOLA.com radio station to...
Another fascinating insight from the YP.com report was the result of an examination of ad click-through rates (CTRs) across 1.5 billion monthly geo-targeted banner ad impressions. The report finds that a user’s distance to the business location...
So if you have any local campaigns, it’s critical that you geo-target them and show searchers that you understand both their location and intent. Geo-targeting Location, Location, Location! If you do have a physical location, here are some tips to...
We recently had a bit of a head-scratcher with a new e-commerce client and problems with geo-targeting the correct site to the correct region. This post assumes a certain level of knowledge of when and how to implement hreflang for geo-targeting...
