A geo-fence can be as broad as a state, or as hyper-local as a city block and the smaller the geo-fence the more granular the targeting. A geo-fence is used in a mobile ad strategy to trigger the deployment or eligibility to receive certain ads and...
Other parent friendly features include "parental control, such as the capability to set up a "geo-fence. Hyundai will showcase their online tracking service during CES and must be hoping parents may soon be making it the popular way to know where...
If you're on the fence about covering this session, visit Google Ad Innovations for a sneak preview. Leor Stern (@leorstern), New Business Development, Google, and Othman Laraki (@othman), Director, twitter; Responsible for Geo and Search, will...
