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Geo Fence

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  1. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    As a result, test multiple distances in the campaigns to determine the appropriate targeting fence for the locations. "Geo-conquesting" – a term used to describe mobile advertising tactics that grab attention away from competitors when they are in...

  2. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    If you're on the fence about covering this session, visit Google Ad Innovations for a sneak preview. Leor Stern (@leorstern), New Business Development, Google, and Othman Laraki (@othman), Director, twitter; Responsible for Geo and Search, will...