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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. For example, a B2B marketer could nurture leads...

  2. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although they did say that they will continue to review their advertising policies. This may explain why go-to advertising outlets like Google, Facebook and Twitter are...

  3. 6 Ways to Accelerate Your Local SEO Success in 2014

    Yext: A geo-marketing service to manage your geo-data and local content Due to the interaction between Hummingbird and the Venice update – a tweak that lead to more localized organic results for unbranded, non-geo-modified keywords keywords – local...

  4. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Of course, there is a lot more to BWT than just the eight features listed above, including the keyword research tool, geo targeting, disavow tool (they were the first to offer this), and crawl control.

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. Should it then be as important to match the investment in creating a quality website, content and user experience for organic search customers with equal analysis and action?

  6. Sequencing the DNA of the Perfect Comment [Study]

    Having some form of geo-location data is also a plus, while it doesn't have to be a specific location, at least a general location will help. Since the Internet began, user-generated content (UGC) has played an important role in engaging users and...