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Geo

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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to make sure we reached the relevant users. And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences allows marketers to retarget...

  3. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although they did say that they will continue to review their advertising policies. Cannabis dispensaries want to be able to advertise their products using the same...

  4. PPC Management Operations: The Ultimate Guide

    Geo "Hot Spots" Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. When you have regularly scheduled checkups daily, monthly, quarterly and semi-annually, you miss less...

  5. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Of course, there is a lot more to BWT than just the eight features listed above, including the keyword research tool, geo targeting, disavow tool (they were the first to offer this), and crawl control.

  7. Demographics and Interests: Coming to a Google Analytics Profile Near You

    If you see “Demographics,” “Interests,” and “Geo” in the menu, you’re in business. I was really excited to see some new information in one of my Google Analytics profiles this week. What wasn’t so exciting is that out of the approximately 20...