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Generic Term

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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Below are some generic cost formulas for consideration. The definition of the term in the broadest sense just attempts to measure the profitability of an investment and, as such, there is no one 'right' calculation.

  2. Quixey App Search Integrates into Ask.com Natural Results

    The plan for Quixey's integration with Ask.com is that the natural algorithm will start out only responding to search queries requesting apps or clear app related categories of search terms, but over the next 12 months will inject more app results...

  3. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    But, that’s easier said than done, because a keyword (especially brand and/or generic terms) can deliver multiple customer types. You're now on your way to using customer value in optimizing your SEM campaign performance for increasing long term ROI!

  4. Integrated Marketing: Why Search Needs a Large Seat at the Table

    Ranking in top positions on generic search terms has a large brand impact. Dana Todd (SVP, Marketing and Business Development, Performics) moderated the panel, which featured Lars Feely (Group Search Director, Neo@Ogilvy), Brenda Fiala (VP Strategy...