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  1. Localization for International Search Engine Optimization

    Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your target audience. Now take that to a global level and you can see how one generic set of target keywords...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    If I search on a brand name, like Hunter Rain Boots, as opposed to a generic term, I have indicated a particular brand preference. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    But more importantly, we're connecting with the buyer earlier in the buying cycle, forming a longer-term relationship and a neural connection between a generic product or service and our specific brand.

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Below are some generic cost formulas for consideration. The definition of the term in the broadest sense just attempts to measure the profitability of an investment and, as such, there is no one 'right' calculation.