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Generic Product

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Serving up generic content is a thing of the past. Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and...

  2. 4 Ways to Expand PLA Success in 2014

    Finally, due to the visual nature of PLAs, retailers should be sure to use impactful images and avoid using generic stock images that won't stand out from the competition. Google's Product Listing Ads (PLAs) have become one of the premier ways for...

  3. Localization for International Search Engine Optimization

    Now take that to a global level and you can see how one generic set of target keywords may not be enough. Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    If I search on a brand name, like Hunter Rain Boots, as opposed to a generic term, I have indicated a particular brand preference. What if I search for a specific product from a particular brand? The exact nature of the impact depends on the...

  5. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    For example, an ad for a pair of shoes I'm looking at brings me to a mobile-optimized page featuring the shoes and a way to buy them, rather than pointing me to a more generic page where I have to look around for the shoes I want, and then figure...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    But more importantly, we're connecting with the buyer earlier in the buying cycle, forming a longer-term relationship and a neural connection between a generic product or service and our specific brand.

  7. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    A large degree of ecommerce resellers copy their generic product descriptions directly from the manufacturer's website. Copied versions of the manufacturer's product descriptions. Ecommerce sites are particularly at risk, largely due to issues that...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    This includes generic organic search data, social media and other traffic insights. Generic Organic Search: The search engines from which traffic originated Generic Paid Search: The paid keywords, matched search queries, and campaigns from which...

  9. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Overused and generic stock photography. Today's brands looking to sell their product or service have a level playing field when looking to using imagery or video to convey a message or story. There's as many ways to do this right as there are...

  10. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize your brand, and possibly decide to include you in his consideration set. If the majority of consumers were impulsive...