Describe a Generic Solution Next, you describe a generic solution (or several solutions) to this problem: Explain Limitations of Generic Solution The free report essentially names a problem faced by your prospect, gets them emotionally involved in...
When you're running silly, generic ads, it's no surprise that your results aren't stellar," Mackey said, pointing out eBay's famed over-use of dynamic keyword insertion. Certainly there are certain product categories yet to be discovered in search.
Below are some generic cost formulas for consideration. Product Development GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. GOAL: Grow Awareness, Reduce Ad Costs brand/product...
But what if a brand is competing with large retail partners online (not to mention Amazon) for its own brand terms, or for generic searches on its key product lines? While many brands with loyal customers can trust in continued business for their...
When searching for a more generic query like “flatscreen tv” a searcher might however not want to see just that Samsung UE32EH5000. An ecommerce site offering a large product range comes with various SEO challenges.
Around 12% of our terms rank in the same place now as they did when the respective engagements began: the vast majority of these are brand terms or generic keywords where we have always ranked #1.To me the real story comes in the number of...
Aside from a general increase in the price of CPCs in the auction, another reason for the rise is that we saw a higher proportion of the sales increase come from generic keywords which typically cost more than trademark terms.
We find that most e-tailers get so overwhelmed when they look at building out campaigns for products, that they just lump everything into an ad group, and put generic copy. The product engines seem to factor in “quality score” as well, they just...
Manufacturer’s product descriptions, generic topic information, and some evergreen content are the largest segments of this portion of the zombie content population. Product descriptions should identify customer’s needs and show how this product is...
In this example, the naming convention is Continent -> Country -> Language -> Brand/Generic -> Search/Display. Possible product or service additions. You now understand how to use some basic web analytics metrics to optimize your PPC campaigns.
In ad keywords, CVS is bidding on keywords such as “drug store”, “generic drugs”, “cvs minute clinic”, and even “cvs gift card selection” (CVS gift card designs are of dire importance, apparently). Could it be that their health-conscious product...
This change added a replacement snippet that explains that there's no description available because of robots.txt.project “Snippets”] We made improvements to surface fewer generic phrases like "comments on" and "logo" in search result titles...
The product pages on Threadless are a great example of what original non-generic images can provide. Why not take a more integrated approach to developing fresh content on your website and include it on product pages, where it will have the...
Don't use generic product descriptions. Unsurprisingly, Zappos uses the same technique to boost conversions on their product pages. Online shoppers are becoming incredibly savvy these days and boring product pages just won’t cut it.
For example, "in our home decor category, the phrase 'tufted' emerged as a frequently used keyword modifier for more generic queries in that category. In turn, these new search queries or, put another way, 'keyword intelligence' around a product...
How much of that (not set) traffic is generic, brought about because of excellent content-led campaigns, for example? From a retailer’s point of view in particular, how do you track what product pages have really improved as a result of improving...
By keeping costs low, the team has been able to purchase relevant, generic video keywords, which has raised brand awareness and increased click-throughs in ads that appear alongside Google search results.
Being present when users are looking for information about a generic product or service brings your brand into consideration for that potential customer, essentially make them ‘aware’ of your product or service.
Generic ad copy like “celebrate in style” is a waste of characters. Replacing “wonderful” with “Stylish Wooden” is a much less generic and more accurate way of describing a cradle. Changing “Baby” to “Cradles” in the URL is more specific to what...
If users cotton on to the fact his site may just be a super affiliate, filled with generic products, rather than a destination it it's own right, he may quickly lose the interest of lurking trendsetters.
