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Generic Product

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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Overly generic terms: If you’re a wedding photographer, don’t bid on "photographer" unless you want to branch into photographing kids, pets, pregnant women, mansions, and sporting events. Or perhaps you’re doing everything right inside your account...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. The previous product meant we had to work with a...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    This means they will see the generic phone number and the advertiser has no idea where that call came from. Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. According to Christian Ashlock, Product Marketing Manager at Google...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Serving up generic content is a thing of the past. Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and...

  6. 4 Ways to Expand PLA Success in 2014

    Finally, due to the visual nature of PLAs, retailers should be sure to use impactful images and avoid using generic stock images that won't stand out from the competition. Google's Product Listing Ads (PLAs) have become one of the premier ways for...

  7. Localization for International Search Engine Optimization

    Now take that to a global level and you can see how one generic set of target keywords may not be enough. Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    If I search on a brand name, like Hunter Rain Boots, as opposed to a generic term, I have indicated a particular brand preference. What if I search for a specific product from a particular brand? The exact nature of the impact depends on the...

  9. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    But more importantly, we're connecting with the buyer earlier in the buying cycle, forming a longer-term relationship and a neural connection between a generic product or service and our specific brand.

  10. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    A large degree of ecommerce resellers copy their generic product descriptions directly from the manufacturer's website. Copied versions of the manufacturer's product descriptions. Ecommerce sites are particularly at risk, largely due to issues that...

  11. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    This includes generic organic search data, social media and other traffic insights. Generic Organic Search: The search engines from which traffic originated Generic Paid Search: The paid keywords, matched search queries, and campaigns from which...