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Generators

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  1. Online Newsrooms Grow Up, Go Social, Get Optimized

    The SEO side might want to meet up with the PR side, after all they are the content generators who just need a little “need to know” SEO guidance. While most brands report having an online newsroom as part of the company website, only 14 percent of...

  2. Tips for Marketing a Sales Call & Free Sample

    The software industry most commonly uses product samples as lead generators. Ideally, this offer acts like a magnet, attracting qualified prospects and having no effect on non-prospects (in this metaphor qualified prospects are iron or nickel...

  3. Tell Me Three Times: A 3-Pronged PPC Balance System

    For lead generators, that would be your prospect database or email list. We lost a client recently. Not because of anything we did (if it were that kind of story, I wouldn’t be telling it here). When we landed the account, we looked at their...

  4. Tracking Hurricane Irene on Google, Bing, Mobile

    Already, hurricane related queries are populating Google’s Hot Searches, including “storm tracker,” “hurricane names,” “hurricane tracker,” “generators,” “suffolk county,” and “fema. As the potentially devastating Hurricane Irene bears down on the...