The relationship that generation has with comedy reaches far beyond what any generation before has had with comedy," Levitt said. For this generation, comedy is their social currency. If Shakespeare was right and brevity is indeed the soul of wit...
We tried doing a few different lead generation sites in some fairly competitive areas, a total fail that lost us hundreds of thousands of dollars. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the...
To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. Unless you've had your head under a rock you've undoubtedly heard the...
This will be one interaction for our lead generation site. Are you surrounded by web developers and graphic designers in your office every day? Do you need to communicate your ideas to them, but can't code yourself out of a paper bag or stay in the...
So, who knows, Orabrush may be reinventing itself to become the Ronco of a whole new generation. It was retold at SES San Francisco 2011. And it was retold again at SES Chicago 2011. And each time, attendees of the leading global event series about...
Next Generation Site Architecture - Search Engine Watch Here's a roundup of live blogging and coverage of SES New York 2013. Day 1 The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog
Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation. Now your content expansion initiatives have to be of a certain caliber of quality...
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
The second is for a lead generation campaign where Optimized CPM helped to reduce the cost-per-lead (off-Facebook conversion). If you’re like me, you’re likely still struggling to make your Facebook Ads campaigns meet performance goals.
If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...
Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results. People use multiple devices and browsers to surf the web.
SocketAnalytics automatically tracks meta data from a webpage that can be used to analyze visits to specific type of content and how that content is impacting overall revenue generation for your website.
I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to optimize your budget for lead generation and customer acquisition.
Generation C is Powering YouTube's Growth Nielsen calls this group Generation C because they are not just defined by their age group, but by their connected behavior. According to Johnson, Gen C, which has also been called the Millennial Generation...
This deep dive session will cover optimization of Twitter and Facebook ads for lead generation and customer acquisition. She will be teaching the audience how to combine quantitative analytics data with qualitative audience research to first create...
When people plan for events and conferences many people think first about specific event strategy – demand generation, networking, exhibit space, and sales goals. Conferences also provide an ideal environment to leverage creative content and align...
Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings. Our jury of PPC experts had plenty to say about this hotly debated topic. If you read no further, at least takeaway these five key points:
This means that the current generation of web surfers will increasingly be typing in (or voicing) their queries on Google. Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago.
Joining me on the panel will be Adriel Sanchez, senior director of Demand Generation at SAP. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B...
Google Penguin: The Next Generation It isn’t known when the next Penguin update will arrive, but Cutts revealed Google is working on a “new generation of Penguin. Could the next generation of Penguin somehow be related to another big change Cutts...
