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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. It's been pretty clear to most SEO professionals for a...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    They decided to test this and see what the impact was on their lead generation efforts and found that the visual cues actually suppressed registration rates. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to actively click a link and for the browser to refresh the entire page. Next to AJAX, a web technology well established...

  4. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Have you tried Twitter's lead generation cards for newsletter sign-ups? Click "Create Lead Generation card. Buried within Twitter analytics, there's a way to create a lead generation card. I recommend sending out a tweet with the lead generation...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Include these every survey you conduct for content generation. The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client's knowledge of their own...