Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation. The third stop is MutualMind, where we will listen to the social landscape to...
Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results. But for those developers who don't write their own code, it will likely take a while for most...
For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Generation C is Powering YouTube's Growth
For a lead generation based site, it may be useful to break out pages in your top navigation, your blog and location based pages, if you have them. This data can also be combined with Google Webmaster Tools data as well as well as other third party...
Although this may fly in the face of traditional SEO reporting, the goals of this specific type of campaign are different than traffic generation or onsite conversion goals, allowing more fundamental offline advertising metrics like reach...
The Boomer generation consists of individuals who were born between 1946 and 1964 (current age of 48 to 66). The above mentioned statistics show an increase in activity on search engines by the over 65 market and their activity will increase...
B2B SEOs become better able to set expectations for conversion rates (by type), and more closely track and attribute sales and revenue to lead generation initiatives. If conversion rate percentages fall short of industry benchmarks and expectations...
She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation. Use LinkedIn’s ability to Ask for More Information about targets in your second or third degree...
Eighty-one percent of marketers use email for initial lead generation. When a subsequent email, maybe the third or fourth in a nurturing series, brings the prospect back to purchase – is that conversion due to email?
As of today, the ad most shared by Obama supporters was A Message from The Greatest Generation (NSFW) from MoveOn.org. And 10.7 percent would vote for a third party ticket or is undecided. If the presidential election were held today, Barack Obama...
Content generation - and the actual marketing of said content - isn't SEO. Idea generation isn't the forte of most and neither is carrying out research into consumers to understand what type of content they actual want to see, and therefore what...
Good ecommerce metrics will be very different from good lead generation metrics. And if you’re not tracking conversions via either the free PPC engine tracking scripts or a third-party tool, then shame on you.
Social media programs and content generation or link building are some areas where an agency can focus while still tying into your overall SEM/SEO strategy. Today companies are looking at email, SEO, PPC, SEM, inbound marketing third party content...
Make Second Tier Search Engines Part of Your Lead Generation Strategy Companies should start thinking of their site or e-commerce online store as three different stores: one in your home, another in your office, and a third that moves around with...
The goal here is to drive trackable promotions and dynamic demand generation. A third model will be the development, optimization and hosting of mobile websites for small businesses (and large businesses for that matter).
Google unveiled its Knowledge Graph recently, which it coined the "first step in the next generation of search.While it makes its way to my part of the world (Hong Kong), Baidu is claiming this is not new as the Chinese search giant has been...
It's really difficult for us to use all the interesting data in order to make it actionable," said Michele Morelli, SVP display, lead generation and digital marketing for Citibank. The company's new Genome offering combines the huge inventory...
Search technology as a whole has grown and evolved dramatically over the past decade; it’s great to see innovative new approaches to solving for keyword generation that extend beyond the scope of traditional publisher and analytics tools.
The company Machinima is a “next generation” video entertainment network for video gamers, providing a broad range of gaming-focused editorial and community programming for the hard-to-reach 18-34 year old male demographic.
Don’t expect enormous traffic or lead generation from Apple iAd. Apple relaxed their third-party analytics policy some time ago. It’s no secret - the once small and extremely niche computer company that struggled for so long for market share in the...
