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Generation Next Search

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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Many view contextual search as the next generation of search, since it works based on anticipating what you really want, which generally provides a better user experience. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. Wojcicki helped lead seminal projects such as image search...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The next generation of advertising will see brands making use of more complex and more varied data sets to improve targeting and timing e.g.only advertising woolly hats in cities where temperatures have fallen overnight or advertising umbrellas in...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    They are also working on the next generation of hacked site detection, where Cutts said he is not talking about ordinary blackhat, but “go to prison blackhat. The next generation of the algorithm will look at the issue of ad-heavy websites...

  6. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of traffic generation, such as social media leads or pay per click?