The reality is that Google looked for signatures of sites that over-prioritize revenue generation over the user experience. Do you think your site has been hit by Panda? While Google has now rolled the Panda algorithm into the main algorithm, many...
There has been a continual movement toward more aggregator sites who are monetizing their traffic via arbitrage and lead generation. Many paid search marketers often go about their business of optimizing their accounts without really caring about...
For this example, we are looking at a B2B website that focuses on lead generation. After analyzing our Visitor Flow report our question changed to, "Why do visitors arrive at our lead generation form but refuse to convert?
In marketing, we're looking to build traffic and visibility to enable qualified lead generation. It's a question of "how". Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and...
Publishers want to know that you will bring value to them in terms of relevance, quality, and traffic generation. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword.
Lead Generation" Cards are only available to select users now, with plans to roll out to more users in the future. Twitter continues to develop its advertising service with a potential stab at retargeting, according to AdAge.
Lead Generation Card: The most recent addition to Twitter deck of cards, allows users to share their emails with brands in a tweet. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and...
Yandex has now rolled out their second-generation personalized search program. According to Yandex, a person’s interests and preferences might clue them in to what they want to find. We used to look into a user’s search history as far as a few...
Google's Distinguished Engineer Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise. It's now been one week since Google Penguin 2.0 went live.
This is a great option for a general awareness campaign but isn't something that should be utilized for lead generation or retail. This type of bid rule is often utilized in lead generation campaigns.
The "Lead Generation Card" is a new feature in Twitter's advertising arsenal, and allows users to share their emails with brands in a tweet. Think of a Lead Generation Card as a landing page within a Tweet.
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. We started rolling out the next generation of the...
D-Wave's computer, which for years has courted controversy regarding whether it really is a quantum computer, is a second generation unit that is rated at 512-qubit and makes use of quantum effects that in theory can deliver performance that is...
This plugin handles all kind of form generation and management from basic contact forms to complete content management. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion.
Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system. From search marketing to social media, these are business game changers that open new opportunities and avenues...
This first series of segments is one of my favorites given that I work mainly in lead generation for higher education. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know...
Next Generation of Penguin – Penguin 2.0 They want to roll out a next generation of hacked detection, as well as being able to notify webmasters better. Here are nine search and SEO changes webmasters will likely see – although, as always, Cutts...
Nope, no new Penguin update this week," Cutts wrote on Twitter, later adding "…we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though. The "next generation" of Penguin has been the source of much...
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Is this a lead generation site, ecommerce, match-maker, educational, or a personal vent vehicle? Every now and then, a little perspective helps when it comes to the value of a website design. Template-driven or custom webs design both have several...
