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  1. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. As you expand your keyword list and adjust your keyword bids and...

  3. The 4 Most Interesting Features in Google Shopping Campaigns

    Often advertisers bid quite a bit higher and not increase their traffic/revenue due to the fact that they were already in top positions, while others needed only slight bid increases to move into position and generate considerably more traffic.

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    As social networks have moved off venture capitalist funding and have gone public or been purchased by a larger company, the pressure to generate revenue has become extremely important. With many social networks maturing over the past two years and...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Why has your integrated multimedia solution proven that it helps partners drive user engagement and generate revenue? These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for...

  6. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Sum" is used for data like visits, revenue, conversions, clicks, spend, and impressions. You've just been stung by the Generate GetPivotData 'feature'. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must...

  7. 11 Must-Measure KPIs for Content Marketing Success

    Primary conversions are obvious, they are what you gain revenue from: sales, leads, etc. The key here is shaping content to generate primary and secondary conversions. Content marketing, when done correctly, has its own ROI as a channel, and thus...