SEO News

General Sentiment

  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    This will give you insight into not only what is being said, but who is saying it and what the general sentiment is. SMM is often best measured in terms of audience reach, engagement and sentiment. For metrics, you're able to look at a dashboard...

  2. Driving Consumer Insights With Mobile Analytics

    And then for Referrals, Trend analysis would cover changes in sentiment over time. On the web analytics side you typically track by sessions and it's mainly done through cookies and JavaScript; whereas, with mobile app analytics the general setup...

  3. Google Takes 'Top Global Brand' Title from Apple [Study]

    Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012. General Sentiment explains Google’s success in Q2 2012:

  4. Bing Linked Pages Simpler than Google+ Author Markup

    As egotistical as this may sound, I have found with Google Search Plus Your World that the experience of finding forgotten profiles and content about you, buried in the search engine was surprisingly "delightful" (I'm echoing a sentiment shared by...

  5. Nomenclature: The Industry Case For and Against SEO

    The SEO is Dead sentiment and speculation on the changing search ecosystem, as well as our individual roles within it, has ebbed and flowed for years. Instead, the sentiment that may be growing to something of a consensus is that the term SEO just...

  6. Leveraging Facebook Ads for Obscure Charity Donations

    Next, focus on groups with related sentiment that aren't necessarily charities. While Broad Targeting may work for cancer charity, it may be too general for two of the three charities in this example (the Islamic charity and Transgender Rights).

  7. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Take action: Search engines and free tools such as Google Alerts can help you find brand mentions quite easily, but may not afford you the ability to filter results based on influence, authority, sentiment, or reach.

  8. Using Emotional Recognition Metrics For Marketing Campaigns

    Consumer sentiment and engagement at any moment of the purchasing funnel can therefore be tracked through data collected by AI. Let's say a prospective user / consumer is being asked to watch an ad that a brand wants to test before releasing it to...