To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition. The most compelling feature of LinkedIn, in general, for anyone in B2B sales is the ability to learn...
You need a strong plan for publishing great content, promoting that content, and then engaging with your fans. General Information On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search...
So plan accordingly and schedule outreach for peak activity periods to increase response rates. And like the general news sections at universities, many schools have alumni news sections at both the university and school level.
This threaded model helps plan if you need device-specific content, and which devices get that content: While general trends prepare companies for what's on the horizon, mobile content strategy should be based off of current user patterns.
It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step for any entrepreneur is to not do a financial forecast, not write a business plan, not do a PowerPoint pitch, but to create a prototype and either...
The main issue with going in this direction is that the amount of data usage can really rack up monthly costs if your users don't have an unlimited data plan. When you start to plan your mobile strategy, you have to think about what content you...
You need a plan. You should plan how you fit those different width ranges, so that you're not perpetually always playing catch-up. Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will...
The answer lies in their carefully constructed social media plan of attack and consistent execution. Ultimately, we want our four million Facebook fans, the 23 million Australians who live here and the 6.1 million people who visited last year to...
As with the Search Network, success stems from a thorough plan and persistent optimization. If you plan to rely on the GDN for a significant portion of your SEM strategy, then diversify your targeting methods.
Plan the process of sharing it on social media and all over the web in various forms. While it's possible that one person may have general knowledge about all the essential SEO and content marketing tasks, in the field of medicine there are general...
There are lots of great posts on about creating a solid content marketing strategy and translating this strategy into a solid editorial plan. The overall framework for the checklist is simple: Plan and produce content with marketing in mind...
Digital marketing is about much more than simply links of course but for the sake of this post I want to concentrate on how such a structure can help us maximize the value of the content marketing campaigns we plan.
What initiatives do you plan to work on this year? Local businesses can no longer afford to excuse themselves from SEO or Internet marketing in general. As we go through our lists, it's important to remember that there are short-term SEO tasks that...
Google is expected to present a plan to address the EU’s concerns, but Almunia warned that “he would be ‘obliged’ to issue formal charges if its proposal – expected this month – is unsatisfactory,” according to Bloomberg.
I can't stress this enough: plan out a strategy and work the plan! I know you wouldn't put all of your retirement plan in one stock so why would you put so much at risk in your current life by keeping all your eggs in one basket.
When a great piece of content and a distribution plan come together, you have a content initiative. Using this resource as an anchor, you can develop a full distribution plan in advance of publication, then execute upon launch.
It’s extremely important to carefully plan your site’s information architecture to maximize its benefits for SEO, and structuring your URLs accordingly. Also, consider the general user experience implications of your URLs.
Use this data to decide if you should simply limit your geo-targeting to “people in” your targeted location(s) or if you should proceed to a testing plan to try and optimize your traffic. Whether you run a local brick-and-mortar store and want to...
Tie the infographic to your search-informed content marketing plan (you have one, right? This aligns federal, state, and local government with the core capabilities of online marketers in general and the search marketing industry in particular.
If not, many traditional marketing and public relations strategies can be converted into a link marketing plan. Let's say your link strategy includes the need to develop some type of relationship with other sites - whether it's partnerships, people...
