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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. Google Analyticsis not surprisingly the launch pad for any good CRO...

  2. 4 Critical Elements of a Successful Content Marketing Team

    A wider expertise helps them be creative and effective when developing your content plan. Business strategists should ideally have a background in marketing as well, to help translate between the general business' needs and the potential avenues...

  3. The Biggest Mobile Trends and Stories of 2013

    Believe it or not, this is still the early days, your chance to catch up and figure out your whole game plan for a mobile, multi-screen world. And while it's a rare occurrence to see anyone actually sporting a pair in real life unless you work in...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    To get a long-term view you can sign up for a monthly paid plan. This will give you insight into not only what is being said, but who is saying it and what the general sentiment is. For metrics, you're able to look at a dashboard inside Buffer to...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Hopefully, they'll draw on this connection when they are buyer-ready and plan to pull the trigger on a purchase. If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.

  7. How to Build Your First Content Marketing Strategy

    You can use the information you've gathered to plan and design your content specifically for your audience. If you truly want to develop an effective content strategy, it's important to have a plan. So before you start writing, take the time to...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Plan to profit. Eighty-seven percent of marketers plan to increase emphasis on mobile. Abe Thomas, General Manager, Microsoft Clearly, content has become the catalyst that has driven a dramatic rise in the importance of earned media.