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  1. How to Work When Nothing Seems to Work

    I sense you are hesitant to move forward with this plan, can I ask why? In general, it’s critically important to try to: Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on parallel paths and...

  2. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. You can bring those folks to your Facebook page, where you...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. Google Analyticsis not surprisingly the launch pad for any good CRO...

  4. 4 Critical Elements of a Successful Content Marketing Team

    A wider expertise helps them be creative and effective when developing your content plan. Business strategists should ideally have a background in marketing as well, to help translate between the general business' needs and the potential avenues...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    To get a long-term view you can sign up for a monthly paid plan. This will give you insight into not only what is being said, but who is saying it and what the general sentiment is. For metrics, you're able to look at a dashboard inside Buffer to...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Hopefully, they'll draw on this connection when they are buyer-ready and plan to pull the trigger on a purchase. If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.