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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Make Back as Easy as Forward: A lot of checkouts "break" if you press the back button in the browser (as many do). A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage points to your conversion rate is easy.

  3. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    As Google+ and Facebook continue to try to one-up each other with user features and benefits, throwing barbs at one another in press appearances, the biggest difference between the two may also be how they are most alike.