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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Make Back as Easy as Forward: A lot of checkouts "break" if you press the back button in the browser (as many do). A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage points to your conversion rate is easy.

  2. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    As Google+ and Facebook continue to try to one-up each other with user features and benefits, throwing barbs at one another in press appearances, the biggest difference between the two may also be how they are most alike.

  3. Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links

    Interesting that it seems the press release is still a well-received device and that the PR industry is well in tune to the objectives of the SEO industry and extremely aware and up to date with Google's stance on poor quality unoriginal content...

  4. Google Instant - 10 Things Marketing Teams Need to Know

    There is no need to press 'enter/return' key or click the search button. Streaming results will draw a blank and you will be prompted to 'Press Enter to search'. Mobile users tend to be signed into their Google accounts so theoretically it should...