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  1. Travel Search 2.0 -- Know Your Audience

    As the OTA's and the meta travel/comparison engines have become so firmly entrenched, the only thing to do is build upon the experience and create added value around the basic layer of content you have.

  2. Search and the Law: Attorney Deborah Wilcox

    It was Ralph Nader's commission which had written a letter to the FTC, complaining about how search engines were not properly identifying sponsored links as such, and that people didn't understand that they were advertisements.